International 3D/AR Chalk artist Anthony Cappetto led an Art for After Hours team (Shawn McCann, Wendy Stum) in the first public exhibition of 3D chalk art and augmented reality (AR) blended together anywhere in the world at the Sarasota Chalk Festival in Sarasota, FL. The 3D/AR chalk artwork, 'Visions of Cambodia' measured 30 by 40 feet in size and took the team approximately 150 hours to create onsite and several weeks of coordination for the successful combination of the 3D chalk design and the AR effects. Special thanks to our friends at Daqri for the AR assistance, making our concept work so well.
At top is a view of the completed art as seen through a wide angle lens, while at the left, Anthony Cappetto is positioned on the lower left ledge reaching for AR generated butterflies and a hummingbird inspired by chalk drawings made by Anthony alllowing the 3D chalk illusions to 'come alive', differing from any other 3D chalk art concepts in the marketplace today. Art for After Hours looks forward to pushing the envelope even further with our art and technology mix. Feel free to contact us so we may develop these forward concepts with your projects soon.
All copyrights and images, including photos and video, belong to our respective artists and/or Art For After Hours and may not be used in any manner without written permission by Art for After Hours, 2001-2012. All rights reserved.
Live Corporate Event & Exhibition 3D Street Painting & Mural Applications
Event Marketing
Product Launches/Rebranding
Advertising for Print/TV/Online
Sports Marketing
Media
Cinema & Entertainment
Corporate Team Building
Public Exhibitions
Private Events
Tradeshows & Conferences
New Technology/Hybrid Applications with our street paintings, & murals
Augmented Reality (AR)
App Development and Consulting
Virtual Space Development
'Blended Reality' for live/virtual events and trade shows
Art for After Hours, a New York based art consulting company established in 2001, is a company that values the chalk art experience as opposed to the basic presentation of the street painting alone.
Our 3D chalk art work is that of performance, of blending, and of sharing, whether at the global, national, regional, or local level. Our clients being those who not only want the production of chalk art but of its very blending into the latest and more persuasive modes of physical sensation and emotional engagement with their users, viewers, and social environments with a complexity of design concepts beyond what is available in 3D chalk art alone.
Performance – Creating the traditional interaction between the artist and of the viewer as the chalk art (madonnari street painting art) has done for over 400 years. Traditional street painting, also called pavement, sidewalk, or chalk art, is an art form in which artists draw with chalk pastels on the street, pavement or sidewalk and the finished images resemble paintings with their composition and detail.
Blending – The enhancement of the street painting experience using our 3D chalk art through applications of Augmented Reality (AR), Mixed Reality (MR), and Social Media as an integral part of your experiential event.
Sharing – Bringing the blended 3D chalk experience to a users/participants through multiple portals, whether product/brand launches, initiatives, public/private festivals and events, indoors, outdoors, or both simultaneously.
Our work can be created in dry or wet chalk media, in nearly any size or configuration, on the ground, on panels, on most surfaces anywhere in the world with our artist team. We are pleased to develop all types and scopes of projects with our clients involving one, two, or many artists as desired to create the unique, spectacular project you and your clients envision. We require early discussion with us to assure the most dramatic, positive, and effective results for the projects of the grandest scope and vision. All projects are overseen by principal Anthony Cappetto.
Art for After Hours offers street painting festival consulting services and corporate team building workshops to grow the art form in new and challenging ways differing from what is being done currently. If you have a new or developing festival, feel free to contact us.
It is our combination of live traditional street painting experience and new technology creativity that Art for After Hours can bring to your projects or campaigns in the USA or internationally.
New on Our Street...
Anthony Cappetto poses with his 3D street painting in Greenville, SC - 2010. This street painting, Waterfall, took 3 days to complete for the public exhibition. Size 10' x 14', chalk pastel on concrete. Original design by Anthony Cappetto.
3D Street Painting by Michael Macaulay for the Commodity Classic Tradeshow in Tampa, FL - 2011. The 3D street painting celebrated the launch of 'Enlist', a new product for the farming industry by Dow AgroSciences. This 10' x 16' street painting took 2 & 1/2 days to complete.
Anthony Cappetto will be creating a 3D street painting for a private event in CT - June 1 & 2
New projects from Art for After Hours in June through August 2012. Details to follow.
Artist Shawn McCann posing with 'Think Growth' a 3D street painting for a conference in Scottsdale, AZ (SEI Investments) - 2011. Size 10' x 16', 2 days to complete. Original design by Shawn McCann.
Artist Anthony Cappetto posing with 'Rock Climbing Adventures', his 3D street painting for Pentax in New York City - 2011. Size 10' x 20', 20 hours to complete.
ART for AFTER HOURS:3D/AR Chalk Art Experiences – Performance,Blending,Sharing
Artist Shawn McCann's 'Moving Down the Mississippi' integrated 3D street painting and vertical chalk art wall for the opening of the Weisman Art Museum in Minneapolis, MN - Oct. 2011. 10' x 16', 2 days to complete.
First Display of 3D Chalk Art and Augmented Reality (AR) in an International Exhibition by Art for After Hours (2011)
Below: Artist Shawn McCann posing with Art for After Hours outdoor street mural for Techfest in Mumbai, India - 2012. Secondary wall (pictured), 6.25m x 4.5m.
Combined Display of Outdoor 3D Street Murals, 3D Chalk Art and Augmented Reality (AR) in an International Exhibition by Art for After Hours (2012) - Techfest 2012, Mumbai, India
Artists Anthony Cappetto and Shawn McCann from Art for After Hours designed and executed an intergrated project using large outdoor 3D street murals and 3D chalk art with animated augmented reality (AR) for the Techfest 2012 event in Mumbai, India, drawing over 80,000 attendees in a three day time frame from January 6th through January 8th, 2012.
This was the first time that 3D street painting using animated augmented reality had ever been brought to India and we were very happy to share our art with the huge amounts of students eager to see the blending of traditional art and emerging technologies.
(Counterclockwise from left) international 3D/AR chalk artist Anthony Cappetto with a group of IIT Bombay students 'chasing' the IIT Bombay Mascot over Cappetto's 'Cityscape', the first 3D chalk art with animated augmented reality (AR) ever done in India and the second such project undertaken anywhere. During the event, a stream of students surrounded our AR station to see the animated effects live and virtually nonstop for the three days of the festival.
Art for After Hours took a series of pictures several hundred students during this time which are being processed into photo albums and will be available for viewing and sharing via social media on the Art for After Hours: Professioanl Street Painting Services Facebook Page in the coming weeks.
Anthony Cappetto with his completed 3D street painting 'Cityscape', which took approximately 30 hours to complete.
Combined Display of Outdoor 3D Street Murals, 3D Chalk Art and Augmented Reality (AR) in an International Exhibition by Art for After Hours (2012) - Techfest 2012, Mumbai, India
Selected Art for After Hours 3D Chalk Art Projects
Selected Art for After Hours Blended Project - Florida, USA
3D Street Painting by Michael Macaulay for the Commodity Classic Tradeshow in Nashville, TN - 2012. The 3D street painting was featured at an agribusiness event. This 8' x 20' street painting took 2 & 1/2 days to complete.
Anthony Cappetto poses with 'Guitar' street painting in Greenville, SC - 2012. This street painting took 2 days to complete for the public exhibition. Size 10' x 14', chalk pastel on concrete. Original design by Daryl Thetford..
Artisphere 2012 poster as a street painting in Greenville, SC - 2012. This street painting took 2 days to complete for the public exhibition. Size 10' x 14', chalk pastel on concrete. Street painting artist - Shawn McCann. Original design by Daryl Thetford..
Recent work: Artisphere International Arts Festival 2012
Greenville, SC
